Page 2 - India’s Rural Markets
Strong rural demand cushions volume weakness for Supreme Industries
Expanding distribution reach, value added products to help revenues, margins
 "Strong rural demand cushions volume weakness for Supreme Industries")
Steel companies reorient strategy to capture rising rural demand
While some companies have chalked out a relatively long-term plan to increase market penetration, others are seeing rural demand bounce back to pre-Covid levels
 "Steel companies reorient strategy to capture rising rural demand")
Unlock BFSI 2.0: Rural India revival difficult to sustain, say economists
It is a misconception that all of rural India is doing well amid the outbreak of Covid-19, said Pronab Sen
 "Unlock BFSI 2.0: Rural India revival difficult to sustain, say economists")
Looking at 2020 with cautious optimism: Renault India MD Mamillapalle
"The journey back to the pre-Covid-19 growth rate will comprise strategic cooperation and resilience across the value chain," he said
 "Looking at 2020 with cautious optimism: Renault India MD Mamillapalle")
Domestic sales of steel pick up; rural markets lead recovery in Unlock 1.0
Products sold in rural markets like tractors and motorcycles and roofing sheets were leading the recovery, says T V Narendran
 "Domestic sales of steel pick up; rural markets lead recovery in Unlock 1.0")
Fewer hits than misses in FMCG as demand and supply concerns weigh
While hygiene and home care segment, rural-focused players could see better demand, a large portion coming from non-essential products means topline will be impacted
 "Fewer hits than misses in FMCG as demand and supply concerns weigh")
Maruti Suzuki bullish on hinterland, to expand rural sales network
Rural market contributes 40% sales for India's top carmaker, up from 7-8% 10 years back
 "Maruti Suzuki bullish on hinterland, to expand rural sales network")
Coke goes 'hyperlocal', plans to launch bottled water in regional markets
The move comes as India emerges the fourth-largest market for Coke's premium water brand 'smartwater', launched in 2018
 "Coke goes 'hyperlocal', plans to launch bottled water in regional markets")
FMCG firms dig deep in the hinterland to spur sagging rural demand
The rural market, which accounts for 36 per cent of India's FMCG market by sales, contributed 60 per cent to the slowdown
 "FMCG firms dig deep in the hinterland to spur sagging rural demand")
Stimulating rural demand
Farm reform focus should shift to income generation
 "Stimulating rural demand")
Poor consumer confidence hits rural FMCG demand; sales growth drag
FMCG product sales in the rural market in this quarter grew by a meagre 5.9%
 "Poor consumer confidence hits rural FMCG demand; sales growth drag")
What marketers can do to unlock India's booming 'rurban' potential
A just-released study by Nielsen shows how only a third of the country's 600,000 villages account for the bulk of rural consumption
 "What marketers can do to unlock India's booming 'rurban' potential")
