Netflix is already trying to get ahead of the move, slashing prices by as much as half for subscribers that commit to at least three months
Both Gupta and Mohan have worked on the Hotstar business while at Star
The report also revealed 40 per cent of the audience of family drama are men. Interestingly, 41 per cent of "Game Of Thrones" fans have also confessed to watching Hindi family dramas
As the big boys of media push for consolidation, scale is emerging as the killer app
YouTube, Hotstar, Amazon Prime Video, and Netflix are clearly among the top players
YouTube recorded 274 million total unique viewers in March 2019, occupying a 93.4% reach
After 10 years as country manager of Star & Disney India, Gupta stepped down today to join Google as its country head
Viewership for 2018-19 on TV alone was 168 million, and digital viewership was over 12 million
Ministries discussing potential content regulation after allegations of obscenity.
Hotstar splurged over Rs 4,000 cr on content in India in 2017, which also includes the cost of digital rights for cricket
At Rs 99 a month, Apple TV+ looks like a real steal, but its growth here also depends on local content and distribution
Targets 50% of live-streaming platform's revenues from subscriptions in the next three to four years
Original content is the next big bet to expand a modest base of paid subscribers
India has become a battleground for global streaming giants from Netflix to Amazon.com and Walt Disney-owned Hotstar
As data costs reduce, and content availability increases, the report expects the Indian consumer to spend up to 3.5 times more time watching content on digital platforms
The IPL's viewership on TV grew 21 per cent over 2018 in the first two weeks of the current season, while the reach of the tournament for the same period was 345 million
YouTube recently declared that it has 265 million monthly active users in the country. Netflix, on the other hand, has a total of 150 million users globally
Star's OTT platform looks to craft a distinctive voice and identity for its brand, leverage the league's popularity to expand its band of loyal viewers
Hotstar introduces new pricing and cash payment option
Viewers will be able to invite friends, family to watch matches together