Business Standard

Sunday, January 19, 2025 | 08:55 AM ISTEN Hindi

Notification Icon
userprofile IconSearch

Fevicol

India at 75: Chelpark and 14 other brands that will take you back in time

Some taglines have made us laugh. Some jingles have made us sing along. Some mascots have endeared themselves to us for a lifetime. Let's look at 15 such brands

India at 75: Chelpark and 14 other brands that will take you back in time
Updated On : 12 Aug 2022 | 1:29 PM IST

Pidilite Industries stock gains on sales growth, margin recovery hopes

Easing raw material prices are a key trigger for the adhesive market leader

Pidilite Industries stock gains on sales growth, margin recovery hopes
Updated On : 20 Jun 2022 | 10:47 PM IST

Pidilite Industries: Investors advised to look at the stock on dips

Recovery in domestic growth and lower input costs should aid margin improvement

Pidilite Industries: Investors advised to look at the stock on dips
Updated On : 30 Oct 2020 | 10:21 PM IST

Pidilite Industries: Investors advised to wait for better entry point

Focus on increasing share of premium products and on high growth segments is positive for earnings

Pidilite Industries: Investors advised to wait for better entry point
Updated On : 18 Sep 2020 | 11:09 PM IST

My favourite campaign is Fevicol: Brand strategy advisor Prabhakar Mundkur

Prabhakar Mundkur says the classical tools of advertising are irrefutable. When used properly they can create great campaigns

My favourite campaign is Fevicol: Brand strategy advisor Prabhakar Mundkur
Updated On : 01 Mar 2020 | 8:42 PM IST

Henkel steps up adhesives biz in India, invests Rs 400 cr in eighth plant

The firm is strong in industrial adhesives, providing solutions to sectors such as automotive, metals, packaging and aerospace

Henkel steps up adhesives biz in India, invests Rs 400 cr in eighth plant
Updated On : 04 Feb 2020 | 10:42 PM IST

My favourite campaign is Fevicol's 60 years of unbreakable bond

It touches my heart and that's why, it's my favourite. But if I were to elaborate on the parameters, it actually comes out tops on all of them

My favourite campaign is Fevicol's 60 years of unbreakable bond
Updated On : 03 Sep 2019 | 12:30 AM IST

Make them laugh, make them stick: Ads keep Fevicol glued to modern times

For sixty years, Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand

Make them laugh, make them stick: Ads keep Fevicol glued to modern times
Updated On : 13 Aug 2019 | 10:46 PM IST

My favourite campaign is Fevicol's 'Egg' ad: Sumanto Chattopadhyay

This campaign single-mindedly drove the message of the ultimate bond, helping the brand firmly occupy the category high-ground, said Chattopadhyay

My favourite campaign is Fevicol's 'Egg' ad: Sumanto Chattopadhyay
Updated On : 06 May 2019 | 2:20 AM IST

Brand Fevicol: Pidilite provides content on home design, trends, solutions

In this, the company is hoping to leverage the familiarity that Fevicol brand has with consumers and increase its influence on their lives

Brand Fevicol: Pidilite provides content on home design, trends, solutions
Updated On : 06 May 2018 | 10:01 PM IST