Page 2 - Digital Marketing
Brightcom acquires MediaMint for Rs 566 crore in cash-and-stock deal
MediaMint has over 1,300 employees and boasts of international clients such as Pinterest, New York Times, Netflix, Cox Automotive and Expedia, among others
 "Brightcom acquires MediaMint for Rs 566 crore in cash-and-stock deal")
Adobe taps startup Bolt to add one-click checkouts to commerce sites
Adobe has branched out into digital marketing and e-commerce tools for retailers
 "Adobe taps startup Bolt to add one-click checkouts to commerce sites")
Who is your competition?
Marketing Myopia: When Nirma was rising rapidly, grabbing a huge share of the middle-class washing market, HUL did not see it as real competition
 "Who is your competition?")
 "How HelloVeeru brings learning & earning to one platform?")
 "Dubai based entrepreneur Abhay Agarwal is making moves with his NFT company Colexion")
 "Vaibhav Singh Rajawat Is On A Digital Marketing Spree")
 "Abhinav Singh Rajawat talks about how Digital Marketing is the future of our generation.")
 "Job Skills Required In The Post Pandemic World - Prakash Mishra")
Influencing the influencers
Why is ASCI asking social media influencers to flag that they are paid when a celebrity is featuring in an ad but is not disclosing that s/he is a paid endorser?
 "Influencing the influencers")
Explained: How the influencer industry changes with new ad norms
Expected to declare paid-for posts upfront, there is concern that brands might rethink strategy
 "Explained: How the influencer industry changes with new ad norms")
Bank of Baroda mulls hiring digital marketing agencies to strengthen brand
Bank of Baroda is looking to hire three digital marketing agencies to strengthen its brand, aiming to be a preferred choice of customers with innovative banking models
 "Bank of Baroda mulls hiring digital marketing agencies to strengthen brand")
 "Meet Jeevan Tiwari, India's youngest digital marketing millionaire")
 "Ramneek Sidhu Shares His Views On The Future Of Digital Marketing")
 "DigitalMarket.com launches 'DMOS', a seamless digital marketing operating suite for entrepreneurs")
 "Digital Takshila, An Online Education Academy Giving Professionals An Edge Ahead Of Their Peers")
 "Kashif Tahir, aka Kay Tee, gives out a few essential ingredients of a successful digital marketing strategy.")
 "Pioneers in institutionalizing the area of marketing-led digital business transformation")
Sykes sets up new centre in Hyderabad, to hire 750-800 people in 12 months
Located in the Kokapet area, the new workspace of close to 44,000 sq ft is the sixth site for the company in the country, a statement said
 "Sykes sets up new centre in Hyderabad, to hire 750-800 people in 12 months")
If it's an ad, disclose it upfront: ASCI guidelines for digital influencers
Feedback on the draft guidelines are invited till March 8, after which ASCI will issue the final guidelines by March 31
 "If it's an ad, disclose it upfront: ASCI guidelines for digital influencers")
 "Building an independent agency is all about building your people: WeBeeSocial's Co-Founders Soumya Sharma and Shubhendu Jha")
