Digital Campaigns

BJP launches 'desh ki badli soch' social media campaign to target Congress

Quoting from Singh's addresses in 2008 and 2009, the BJP accused him of "remembering selective idols, appeasing a family"

Why was Cannes Ad fest 2022 Indian advertising industry's '1983 moment'?

Cricketer Kris Srikkanth had said winning the 1983 world cup was 'independence day for cricket in India'. Indian advertising also had its '1983 moment' at the Cannes Ad fest 2022. How was it achieved?

Digital platforms help unlock up to 30% more value for microentrepreneurs

The report noted that collaborative efforts of government at macro and micro level, institutional bodies and digital platforms can act as growth catalysts

China bans foreigners from spreading religious content online

No organisation or individual will be allowed to disseminate information about religious ceremonies on the internet unless they have a licence from China's religious regulator

Author Milan Vaishnav sees Covid-19 reshaping political campaigns in India

Covid-19 is pushing Indian political parties to quickly look for alternative ways of mobilisation.

Facebook must disclose app records for Massachusetts probe, judge rules

Cambridge's clients had included U.S. President Donald Trump's 2016 election campaign

My favourite campaign is 'Sorry, I spent it on myself': Vishnu Srivatsav

While the beauty and emotion behind gifting is all very well, there is another truth which is that we are all a bit selfish when it comes to giving something to people, says Srivatsav

Enter the digital warriors

Mystery launches, online fan clubs and other innovative marketing measures are yielding remarkable results for Chinese smartphone brands in India