Dettol
Dettol enters a new category with Dettol multi-use antiseptic cream
With the launch of this antiseptic cream, the company aims to create a niche for itself in the cuts and wounds segment, as it looks to on building on its existing antiseptic liquid
 "Dettol enters a new category with Dettol multi-use antiseptic cream")
India at 75: Chelpark and 14 other brands that will take you back in time
Some taglines have made us laugh. Some jingles have made us sing along. Some mascots have endeared themselves to us for a lifetime. Let's look at 15 such brands
 "India at 75: Chelpark and 14 other brands that will take you back in time")
Advertising volumes grow 10% in 2020, Dettol steals show: BARC data
Growth in ad volumes for 2020 was up 10 per cent from a year ago, with the recovery being sharp in the second half of the year when the Unlock phase began
 "Advertising volumes grow 10% in 2020, Dettol steals show: BARC data")
Top headlines: RIL's PBT dips 40%, battle to save jobs at Air India & more
From Reliance Industries reporting dip in profit-before tax, Tony Fernandes cutting AirAsia exit price to $50 mn to Air India pitching leave-without-pay scheme, here are the top news on Friday morning
 "Top headlines: RIL's PBT dips 40%, battle to save jobs at Air India & more")
Dettol rides hygiene wave to expand business amid Covid-19 pandemic
The recent declaration from RB suggests Dettol now holds some 14% of the local soap market
 "Dettol rides hygiene wave to expand business amid Covid-19 pandemic")
Lizol, Dettol, Lifebuoy add gloss and sparkle with celebs, TikTok stars
Celebrity couples to TikTok stars, disinfectants and cleaning agents are turning every famous face on the block to add gloss and sparkle to their brands
 "Lizol, Dettol, Lifebuoy add gloss and sparkle with celebs, TikTok stars")
Soap vs handwash: In time of crisis, firms set aside age-old differences
Dettol and Lifebuoy promote hand washing with soap, setting aside their differences over hand hygiene standards
 "Soap vs handwash: In time of crisis, firms set aside age-old differences")
Govt monitoring prices of soaps, floor cleaners, thermal scanners: Paswan
Paswan said the government will bring these three products under the Essential Commodities Act if their prices shoot up from the level which prevailed in the last six months
 "Govt monitoring prices of soaps, floor cleaners, thermal scanners: Paswan")
Dettol, Savlon bottle safety, battle perceptions in new campaigns
Dettol is looking to protect the positioning of trust and safety for not just its antiseptic liquids but also for the range of extensions under the label
 "Dettol, Savlon bottle safety, battle perceptions in new campaigns")
Agent of change
Dettol's new TV commercial hopes to appropriate a category benefit by trying to change our attitude to cleanliness
 "Agent of change")
