Customer Experience

Adobe launches generative 'Sensei GenAI' to transform customer experiences

In Adobe Experience Cloud, customers will be able to move seamlessly between Sensei GenAI services and existing features, right within their workflows, the company said during the 'Adobe Summit'

Air India ties up with Salesforce to improve customer experience

Airline to use Salesforce's products with AI as it implement five-year transformation plan

92% of Indian business leaders find optimal CX immersive: Report

About 92 per cent of Indian business leaders believe that the optimal customer experience (CX) is immersive and integrates naturally into what customers are doing, a new report has shown.

Consumer trends that will shape 2023

From renting luxury items to recommerce and using AR to make purchase decisions - the customer will get smarter, more realistic and more prudent this year

OYO announces launch of category for highly rated hotels in 70 cities

Best hotels ranked by customer experience, location, analysis of reviews: CEO Ritesh Agarwal

Do you know your customer's decision journey?

Often, just a few key activities are all that you need to ensure that your brand does not become a leaky bucket that keeps losing customers at the last stage

Supply chain start-up Wheelocity raises $12 mn to expand business

Wheelocity will use the fund to build new products, expand its customer base and improve its fruits and vegetables supply chain

Air India's PSS switch to improve customer experience, augment revenue

Benefit include efficiency in re-issuance of tickets due to date change or rerouting, smoother bookings using frequent flyer loyalty points

Indian startups, big firms aim to make digital economy personal: Adobe

New innovations in Adobe Experience Cloud are customising experiences for millions of people and from startups to big firms in India, the aim now is to make the digital economy personal, Adobe said

Improving customer experience spurs AI use in BFSI, says report

83% of BFSI leaders believe enhancing customer experience is top driver of AI implementation

Banks will have to be a lot more friendly while serving customers, says FM

Responding to a query on hassle-free loans to startups, she said performance in servicing loans under MUDRA and SVANIDHI has been very good

Thibault Cuny on his India-strategy in an evolving alco-bev market

In a chat with Business Standard's Surajeet Das Gupta, French distiller Pernod Ricard's South Asia chief Thibault Cuny talks about his India-strategy and the customer experience he wants to drive in

Amazon expands fulfillment network in India across an area of 10 mn sq feet

Amazon India's overall fulfilment network will be spread across a floor area of more than 10 million square feet which is more than the land size of 125 football fields

Conversational Automation: Next-gen technology for best customer experience

Technology is evolving rapidly and along with that the expectation of users from it. Conversational automation technology is one such area

Playing to the consumer gallery

Following the success of Pokemon go, marketers are looking to leverage augmented reality to regain ownership of customer experience