Consumer Brands

Reliance Retail buys into 'desi' power by acquiring local consumer brands

By acquiring a string of local consumer brands, the conglomerate is looking to build volumes and scale in its private label retail business

Indian D2C sales could reach $60 bn by FY27: Shiprocket-CII-Praxis study

Many D2C brands have crossed Rs 100 cr in revenue 3-5 years after launch; several orders from tier-2 cities and smaller towns; study projects 1.3 bn smartphone users, 500 mn online shoppers by FY30

100% of portfolio's revenues from online channels: RPSG Capital's CIO

In a Q&A Abhishek Goenka dwells on the VC fund's investment strategy, the sectors within the consumer space that he is bullish on, and the road ahead

'Brand dissidence': Ronaldo eschewing Coca-Cola has a lesson for companies

In taking on Coke, Ronaldo may have unintentionally set a precedent for other players

Covid-19 is reshaping daily habits for the better, says new study

DIY, digital content consumption, home cooking here to stay. Health and safety key

The low involvement challenge

One obvious solution is to create an advertising property that resonates emotionally with the consumer.

Shiprocket launches accelerator program, to invest Rs 3.5 cr in startups

Shiprocket said the program is designed to help D2C (direct to consumer) startups scale up

E-commerce retail market likely to cross $100 bn mark by 2024: Report

The rise of online fresh groceries sales along with growing numbers of prepared food delivery companies entering this space could propel category growth by five times in the next five years

How the shift in purchase behaviour calls for an overhaul in branding

As consumers make the slow march to normalcy, brands will be forced to rethink their category presence, purpose, and pricing strategies

Uncertainity around Q2 performance of businesses: Harsh Pati Singhania

The return to normalcy will also depend largely on how quickly the consumers also recover from the overall impact of the coronavirus outbreak and the lockdown, he said

Recovery for brands look difficult as anxious consumers maintain distance

India among the top 3 nervous nations in the world; consumers expect long-term spending to be hit, want brands to spread optimism and cheer: Kantar

The decade saw its fair share of brand bashing, bans and boycotts

The decade is defined by globalised consumption patterns and a tetchy consumer-brand relationship

Customers want omnipresent brands, convenience and on-demand service

Young consumers want personalisation, respect and transparency; are more likely to cut all ties if brands don't comply: Adobe

Brands with focus on personalisation are rated better by consumers: KPMG

Expectations from a brand are shifting from mere price considerations to the need for building more meaningful relationships and Indian customers feel a sense of loyalty to a brand

Power of Teflon brands

Salman Khan manages to stay above all controversies even as his peers and strong consumer brands crumble under pressure