Business Standard

Friday, December 20, 2024 | 09:42 AM ISTEN Hindi

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Page 2 - Brands

Appoint grievance officer in 7 days: Delhi HC to domain name registrars

The companies have expressed that there is an absence of an effective mechanism to stop websites or parties from using the domain name and trademark of well known brands

Appoint grievance officer in 7 days: Delhi HC to domain name registrars
Updated On : 16 Sep 2022 | 9:22 PM IST

As it looks to rebuild, Archies may have a few cards up its sleeve

Besides the merchandise, Archies is also seeking to shift focus online with its e-commerce platform

As it looks to rebuild, Archies may have a few cards up its sleeve
Updated On : 09 Sep 2022 | 10:12 PM IST

TMS Ep237: Business leaders, Indian brands, markets, 75 years of freedom

Which industrialists defined India's business landscape? Which brands captured India's imagination? Which are the moments that shaped India's markets? How is India celebrating 75 years of freedom?

TMS Ep237: Business leaders, Indian brands, markets, 75 years of freedom
Updated On : 15 Aug 2022 | 5:59 AM IST

Indian brands that made the world sit up and take notice

Independent India had many a brands that defined the segments they represented. From attacking social stereotypes to promoting national integration, these brands have done more than just sell products

Indian brands that made the world sit up and take notice
Updated On : 15 Aug 2022 | 7:00 AM IST

India at 75: Parle-G and 14 other brands inseparable from the India story

From the evergreen Parge-G biscuits to summer companion Rooh Afza and Zomato, which is bringing the world to your table, here are 15 brands that we all can relate with

India at 75: Parle-G and 14 other brands inseparable from the India story
Updated On : 12 Aug 2022 | 2:42 PM IST

India at 75: 'Hamara Bajaj' to Luna - 15 brands that you will never forget

The products may have lived on or given way to others, but the brands never get old. From Bajaj Scooters to Luna, Maruti 800 and Rajdoot, here's a look at 15 brands that remain a part of our lives

India at 75: 'Hamara Bajaj' to Luna - 15 brands that you will never forget
Updated On : 12 Aug 2022 | 2:25 PM IST

India at 75: Horlicks to Maggi - 15 unforgettable brands we grew up with

While some brands have braved the challenges of time, a few have become distant memories of simpler days. Some have reinvented themselves. Here's a look at 15 brands we have grown up with

India at 75: Horlicks to Maggi - 15 unforgettable brands we grew up with
Updated On : 12 Aug 2022 | 2:19 PM IST

India at 75: Chelpark and 14 other brands that will take you back in time

Some taglines have made us laugh. Some jingles have made us sing along. Some mascots have endeared themselves to us for a lifetime. Let's look at 15 such brands

India at 75: Chelpark and 14 other brands that will take you back in time
Updated On : 12 Aug 2022 | 1:29 PM IST

India at 75: The Maharajah and 14 other brands that had great impact on us

From the Air India mascot to bicycles and Aadhaar, from stationery to automobile and cosmetics, some brands have come to define the segments they represent. Here's a look at 15 such brands

India at 75: The Maharajah and 14 other brands that had great impact on us
Updated On : 12 Aug 2022 | 12:56 PM IST

Perennial marketing lessons from classic brands

The book stokes nostalgia to an extent that even its cover is a creative spin-off of a product's image

Perennial marketing lessons from classic brands
Updated On : 21 Jul 2022 | 1:29 AM IST
Updated On : 14 Jul 2022 | 2:46 PM IST
Updated On : 08 Jul 2022 | 7:54 PM IST

An uncertainty tolerance test for brands?

Many brands today are still guessing if the worst is behind us

Image
Updated On : 29 Apr 2022 | 11:23 PM IST

Brands are betting big on fashion and collaborating with designers

Featuring 40 designer showcases, the season had 20 sponsors

Brands are betting big on fashion and collaborating with designers
Updated On : 25 Apr 2022 | 4:03 PM IST

Rebel Foods acquires controlling stakes in luxury chocolate brand SMOOR

"This investment gives us further confidence that we have been able to consistently choose outstanding brands," said Raghav Joshi, co-founder, Rebel Foods

Rebel Foods acquires controlling stakes in luxury chocolate brand SMOOR
Updated On : 07 Apr 2022 | 2:31 PM IST

Khans & the cola fizz: Age-defying chemistry of cinema's 'superheros'

Pepsi, Coca-Cola's target audience is in the 20s, or younger. Brand experts debate whether the last of cinema's 'superheros' transcend the age gap

Khans & the cola fizz: Age-defying chemistry of cinema's 'superheros'
Updated On : 28 Feb 2022 | 11:14 AM IST

Influencer-marketing firm Adicube raises Rs 12 cr in pre-seed funding

Adicube gives brands access to more than 5,000 verified influencer profiles and offers transparency in costs.

Influencer-marketing firm Adicube raises Rs 12 cr in pre-seed funding
Updated On : 22 Feb 2022 | 1:05 PM IST

Cult.fit acquires RPM Fitness, three other equipment brands

Cult also recently completed a $150 million series F fundraise and had entered the unicorn club

Cult.fit acquires RPM Fitness, three other equipment brands
Updated On : 20 Dec 2021 | 11:44 PM IST