Page 2 - Branding

Ind vs Aus: Star Sports plays up the contest, tones down on rivalry

The broadcaster plays down the rivalry even as it plays up the contest for the three-match series

Funskool resets the playground, targets millennial parents with new brands

The MRF-owned toy company is targeting millennial parents with new international brands and a fresh retail and marketing thrust

Brands plough the gender track, chase relevance and an image makeover

Several new campaigns challenge the popular narrative around machismo. Is this real change or opportunism on the part of the brands, ask experts

PepsiCo makes two-pronged persuasion pitch to drum up interest in Lay's

PepsiCo is following what has increasingly become the norm, using endorsers to kickstart a campaign that is taken forward by influencers on social media

The start-up that gives other new businesses legal and creative identities

Winnerbrands has deftly avoided copyright and IPR issues to deliver over 250 future-proof brand names that resonate with the consumer -- all within a short span of 12 months

Statspeak: Some of the megatrends which will shape consumer markets

EI defines a megatrend as a long-term shift in behaviour or attitude with global impact across multiple industries

Nurturing & beyond

A handy guide on how brands can be better integrated with business

Don't search for meaning

Why alphabet soup corporate names will continue to grow

Cultural infusion in brands

After rational, emotional and social factors, experts have now decoded another magic ingredient

Riding the brand wagon to connect to millennials through social media

Metro, police and utilities are using social media as a way to encourage public ownership of service

Branding the state

Jharkhand, Andhra Pradesh use celebrity endorsers and launch social media campaigns