Brand Engagement
Amazon likely testing TikTok-like feed on its app, says report
With an aim to generate more engagement on its platform, tech giant Amazon is likely testing a TikTok-like vertical photo and video feed in its app internally.
 "Amazon likely testing TikTok-like feed on its app, says report")
Updated On : 18 Aug 2022 | 4:31 PM IST
Lessons from Hyundai row: Why brands should stay away from politics
The appeal of global brands cuts across religious, linguistic and national barriers. But some companies stir controversies by treading into politics. This report offers a peek into this tricky subject
 "Lessons from Hyundai row: Why brands should stay away from politics")
Updated On : 09 Feb 2022 | 8:15 AM IST
Who is your competition?
Marketing Myopia: When Nirma was rising rapidly, grabbing a huge share of the middle-class washing market, HUL did not see it as real competition
 "Who is your competition?")
Updated On : 09 Nov 2021 | 10:22 PM IST
Brand engagement soared at IPL 2017
Vivo, Vodafone, Make My Trip tops media engagement; Twitter hosted about 65% of brand-customer talks
 "Brand engagement soared at IPL 2017")
Updated On : 13 Jul 2017 | 11:45 AM IST
