The fund will be used largely for marketing, and to develop infrastructure and technology
Subscription-based services will fuel the e-grocer's cross-platform push
In the first of a five part series on soon-to-become unicorns, Business Standard takes a close look at BigBasket's business model
In a country where groceries account for half of the almost $1 trillion retail market, Bigbasket is using knowledge learned the hard way during the dotcom era
Mulls setting up kiosks for stocking daily groceries, plans to start its own subscription service for milk and bread
This will enable the company to then allocate its resources towards media spending and other activities to achieve its growth targets
To make the shift in strategy a success, it needs to acquire a host of new capabilities
The Bengaluru-based online grocer saw employee costs grow three and half times to Rs 91 cr in fiscal 2016
BigBasket says it averages about 50,000 orders in a day, reports Tech In Aisa
With a presence in 25 states, the online grocer is also looking at offering place-of-origin products to its clientele
Grocery e-tailer plans to increase number of farmers in centres from 1,100 to 3,000 by Mar
Abraaj has been present in India since 2006 & the partnership with BigBasket marks its third investment in India.
The online delivery service raised funds through UAE's Abraaj Group