Page 5 - Barc

The 2020 media fantasy

A stable regulatory environment, digital transparency, the disappearance of Indian news television and better informed citizens

ISL 6 raises the pitch for brands, viewers: Will it see a turnaround?

Viewership for 2018-19 on TV alone was 168 million, and digital viewership was over 12 million

Bhabha Kavach to block 7.62 mm AK-47 bullets for paramilitary forces

Each Bharat Kavach has four hard armour plates, which protect the wearer from the front, back, and either side

BARC, three other viewership measurement agencies form a global alliance

BARC (India), Mediametrie (France), Numeris (Canada) and Video Research (Japan) collaborate to align audience measurement operational processes and technical standards across the globe

BARC data not in public domain as industry migrates to new tariff regime

The data will be available only to the BARC's subscribers

TV ratings provider BARC aims to have 50,000 panel homes, make use of AI

While the agency is working on expanding the sample size and making the panel more representative of TV viewing India, it is also making use of AI and machine learning to help with analytics and data

Average time spent watching TV more on weekends than weekdays: BARC report

The October-December is the strongest quarter of the year with respect to TV viewership, however, this quarter witnessed the least growth of 1% in 2017 over the same quarter in 2016

70% out-of-home TV viewing comes from sports, 10% from movies: BARC India

Sports-heavy weeks have had many restaurants/pubs/lounges showcasing channels airing matches

BARC to provide digital measurement

Audience measurement agency Broadcast Audience Research Council of India (BARC) has announced the phased rollout of a digital measurement service, with the brand name and logo of its products in this regard. The dearth of digital viewership and advertising data is known. While individual publishers do generate enough and more data at their end, there is no common currency to compare different platforms on digital media. Advertisers, hence, face a problem in deciding what to spend here. "While each (OTT or digital content streaming platform) individually has a lot of analytics at the back-end, it's only their own. Here, we'll have a common currency, which means a like to like comparison will be possible. Platforms will be able to drive value according to the growth they are seeing and planners will have a better way to buy TV and digital properties. While advertisers will know exactly what they are putting their money on. So, it's win-win for everyone," says Gaurav Gandhi, operations ..

TV finds new hope in Broadcast India Survey

BARC's new baseline survey could redraw the TV map in India and allow broadcasters more bargaining power in negotiating ad rates

BARC defends its stand on ratings efficiency

BARC said that any kind of change takes time, and the same applies for TV measurement