Page 4 - Barc

TV viewership in first half of 2020 up 9% over last year, says BARC

The growth in viewership in the first half of 2020 was led by news, kids, and movie channels, BARC said.

Television, digital ads grow at 40% and 60% of pre-Covid levels: Experts

Media industry experts and agency heads point to a revival in TV and digital advertising in June, as big spenders such as FMCG, automobiles, and e-commerce get operations back to pre-Covid-19 levels

Lockdown 4.0: New channels strike gold at the bottom of television pyramid

First serious competitor to Dangal's dominance of Hindi audiences is here - Shemaroo

Kids shows draw record viewers but fail to cheer advertisers

Of the top 10 kids networks almost all - Viacom 18, WarnerMedia, Disney, Sony Yay, Discovery Kids, and Sun Network - have seen a rise of 20-100 per cent in viewership.

Covid-19 lockdown effect: Every second Indian now on internet in cities

The data released by Nielsen and the Broadcast Audience Research Council (BARC) shows that internet usage has grown sharply in cities over the last one month, touching 54 per cent

Why is Trai trying the TV business?

The telecom authority's latest recommendations seek to quasi-nationalise a rating system that a competitive, largely private industry uses

BARC represents the marketing, advertising economy, says CEO Sunil Lulla

Broadcast Audience Research Council (BARC) became operational 5 years ago replacing Tam Media Research

Trai seeks BARC board overhaul; major implications for TV industry on anvil

BARC measures television viewership in India. Set up in 2015, members include advertisers, agencies, and broadcasters.

TV ratings agency needs reforms for credibility, says telecom regulator

TRAI said several concerns relating to neutrality and reliability of the existing rating system have been raised by stakeholders, which necessitated a need to review the existing system

Lizol, Dettol, Lifebuoy add gloss and sparkle with celebs, TikTok stars

Celebrity couples to TikTok stars, disinfectants and cleaning agents are turning every famous face on the block to add gloss and sparkle to their brands

Modi's 4th address on lockdown most watched among all Covid-19 broadcasts

Non-prime time viewership also remains high in Hindi-speaking markets, growing 97 per cent in the week under review.

Advertisers blur the line between real life stories and scripted narratives

Experts say brands must tread carefully and the messaging must be sensitive to the emerging situation

Ramayana helps break lockdown boredom and TRP charts for DD National

Here is a look at TV viewing patterns since the first curfew was announced.

The show must stream on: Media firms ensure connectivity in lockdown

As India overdoses on mass media, how are TV channels, DTH operators, streaming firms and others dealing with the challenges

197 mn Indians tuned into PM Modi's coronavirus lockdown telecast: Report

Prime Minister Narendra Modi's address had more unique viewers than the Indian Premier League (IPL) final, which was watched by 133 million.

Broadcasters have an opportunity to do a TikTok on TV: BARC CEO Sunil Lulla

The average daily reach of TV rose from 560 million Indians pre-COVID-19 (January 11-31) to 592 million post-COVID-19 (March 14-20)

Indians watching more TV amid lockdown, viewership up by 6%: BARC data

With updates about the outbreak being tracked widely by the national and state media, there was an increase in news consumption on TV, with a 57 per cent rise in impressions, it said.

DD viewership grew 16% in 2019 riding on network's English news channel

DD Network's total viewership increased from 492 billion minutes in 2018 to 573 billion minutes in 2019, up 16 per cent, the BARC data showed.

May never be excited about a crowd again after going to India: Donald Trump

BARC says the event at Motera had 11.69 billion viewing minutes across India

Viewers lap up sports and news TV channels despite new tariff order

Key news events in 2019 saw huge viewership - 4.9 billion impressions during the Pulwama and Balakot attacks - surpassed the 4.8 billion impressions during the general elections