Netflix is already trying to get ahead of the move, slashing prices by as much as half for subscribers that commit to at least three months
A fact-based story starring Samuel L. Jackson and Anthony Mackie was supposed to hit theaters Friday. Then a complaint by a relative of the film's hero gave Apple second thoughts
'The Banker' is one of Apple's earliest original movies for Apple TV+ and the story is based on the real-life story of two African-American businessmen in the 1960s
Through two difficult years for iPhone sales, the California-based firm has stressed the importance of growth in its services segment, which already includes Apple Care and Apple Music
Apple is already experimenting with the approach as it recently began offering free Apple TV+ to students who are Apple Music subscribers.
Internal sources from Apple say the service to date has drawn millions of clients who are spending more than an hour, on an average on the platform