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Kids shows draw record viewers but fail to cheer advertisers

Of the top 10 kids networks almost all - Viacom 18, WarnerMedia, Disney, Sony Yay, Discovery Kids, and Sun Network - have seen a rise of 20-100 per cent in viewership.

Google blocked 2.7 bn 'bad ads' in 2019, suspended nearly 1 mn advertisers

The tech giant also noted that there has been a sharp spike in fraudulent ads for in-demand products like face masks amid the COVID-19 pandemic that has claimed lakhs of lives globally

US media rating body warns Facebook for deficiencies in advertising metrics

The concerns arose from an Ernst & Young audit over how Facebook measures and reports data about video advertisements

As brands look to shed millennial track, ad strategy to go for an overhaul

Advertisers need a new script when the economy kicks back into a new normal; family, health and affordability will dominate the narrative say marketers

Stay home, stay safe: Brands try to convey message of optimism amid crisis

Advertisers ask consumers to stay calm and keep their distance, find ways to keep the engagement going under a lockdown

My favourite campaign is HarperCollins' short film 'The Parcel': Ferdinando

The craft is the key, but the context is everything, says Chagas Ferdinando, Senior creative director, BC Web Wise

Finger licking isn't good: KFC lands in soup over viral ad amid coronavirus

KFC has pulled out a series of adverts in the UK featuring customers licking their fingers

Coronavirus is pushing usage, but hurting ads business adversely: Facebook

Much of the increased traffic is happening on Facebook's messaging services

Kajaria Tiles' ad campaign breaks conventions, stands out amid clutter

Kajaria is the largest tile manufacturer in India and leads the category in every single parameter -- capacity, production volume, sales figures, variety of designs and of course, the turnover

Advertising spend in India grew by just 9% to Rs 82,795 cr: Report

The estimates come months after reports of a decline in consumption in India, a first in four decades

India's ad market likely to grow 10.9%, says Dentsu Aegis Network

Digital ads will constitute 23% of this market, it said, with its size estimated to be Rs 17,469 crore for 2020

Brands plough the gender track, chase relevance and an image makeover

Several new campaigns challenge the popular narrative around machismo. Is this real change or opportunism on the part of the brands, ask experts

Radio to TV, festive advertising volumes in India decline sharply: Report

Advertising volumes in key categories such as print, television, radio and outdoor has declined sharply during the period this year over last year

Response India's Ram Ray left the world of advertising a better place

He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan

Lawsuit accuses Facebook of age and gender bias in targeted ads

Two law firms have filed a discrimination suit in San Francisco federal court on behalf of a 54-year-old woman living in Washington and will ask a judge to grant the case class-action status.

Ogilvy group drags Vivo to court over 'plagiarism'; next hearing on Nov 22

The ad in question featuring Aamir Khan remains on air still

EcoSport to PhonePe, children play a key role in moving the needle in ads

Children are no longer awareness builders; recent ads have portrayed them as key influencers in family purchases

My favourite ad campaign is Diesel's 'Human After All': Sameer Makani

Any campaign that brings alive the brand ethos is an honest, winning communication, says Makani

Brands slice the message, straddle multiple media for customer buy-in

Advertisers speak in many voices across many platforms to get the message across, as consumers seamlessly flit between offline and online worlds