Page 9 - Advertising

Battling gender bias: Diageo, MG Motor rework ad norms to break stereotypes

At MG Motor, the company is working with select panchayat committees to encourage more women graduates to join the auto industry and to ensure a better diversity mix at its showrooms

Facebook says it won't back down from allowing lies in political ads

In this presidential election year, no big changes are planned in policies governing political advertising

From Airtel to SpiceJet: Brands gather around for the Rajini stardust

Airtel, Bookmyshow, SpiceJet, Cadbury and several other brands have hitched their wagons onto the superstar's upcoming cop thriller Darbar

In digital age, advertising should take print in its stride for good show

In a multi-channel, multi-format world, Indian brands make the best impression when they mix digital and print: Google Research

In advertising, to err is human

If advertising practitioners and pundits do need to get themselves into a rage in 2020, there are a lot more pertinent issues than inadvertent mistakes that ought to get them worked up

Advertising in 2019 raises its voice to make small-town India hear

Short-format videos, voice and experience are the big trends that changed the advertising narratives this year

Google fined $167 million by France over search engine advertising

The authority, in its first ever sanctioning of the American giant, also ordered Google to clarify the operating rules of its Google Ads advertising platform

BMW's 'The Hire' campaign shows why great advertising requires courage

Ahmed Aftab Naqvi, CEO & co-founder Gozoop India, talks about his favourite ad campaign and what makes it unique

Customise solutions and deliver targetedly: Mindshare South Asia COO

The principle is to serve the consumer in the best possible manner, says Mindshare's South Asia COO Amin Lakhani

Digital videos draw viewers in, but advertisers wary about real reach

Digital video viewership has nearly doubled in 2 years, but in an uncertain economic environment, advertisers seek more transparency in measurement systems

2020 US election: Likely candidate Bloomberg buys TV ads worth $31 mn

Bloomberg, who ran New York from 2002 to 2013, registered on Thursday with the US Federal Election Commission -- another step towards a run at the White House.

This Ikea campaign is ad veteran K V Sridhar's favourite: Know why

It is a campaign that makes you emotionally high, says Sridhar

On a new wicket: Why Indian brands are advertising in foreign leagues

Experts say almost all cricket finds takers in India, viewership is boosted by betting and emergence of fantasy league platforms

Alia, Ranbir make hay while the brand shines. Will their magic last?

Curiosity about the relationship between the two actors has translated into advertiser interest. But will it last?

Radio to TV, festive advertising volumes in India decline sharply: Report

Advertising volumes in key categories such as print, television, radio and outdoor has declined sharply during the period this year over last year

The battle is outside, not within, says DAN India CEO Anand Bhadkamkar

Bhadkamkar tells Business Standard what his priorities are as the ad industry grapples with a slowdown

Chinese electronics brand Haier looks for glamour away from the spotlight

With three women sportspersons as endorsers, the Chinese consumer electronics brand is tapping into the appeal of underdog branding

Apple's annual ad income may rise to $11 billion by 2025, says JPMorgan

Through two difficult years for iPhone sales, the California-based firm has stressed the importance of growth in its services segment, which already includes Apple Care and Apple Music

Response India's Ram Ray left the world of advertising a better place

He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan

Nurturing & beyond

A handy guide on how brands can be better integrated with business