Page 10 - Advertising

Vivo-Ogilvy spat: Agency-client relationships have come under scanner again

In the Vivo-Ogilvy matter, the advertiser had said in its arguments in court that there was no copyright over an idea, in this case, an "amusement park"

Why India's advertising market is losing space: Explained in four charts

Despite being a consumption-led economy, India's advertising market contributes just about 0.38 per cent to the country's GDP

Fipkart to Saffola: Big brands play by small-town rules in wooing customers

Rustic humour, large families and affordability set the advertising themes this season for brands across categories

Grey's APAC Middle East, Africa COO Nirvik Singh elevated as global COO

Singh's elevation as COO comes when global ad agency managements are giving top priority to the India market and to talent emerging from there

How 'purpose' can be a double-sword

None of the Indian brand advertising seems to resonate with the global parent's "purpose"

Advertisers focus on storytelling, brand assets to push the message

Instead of celebrity endorsers, Vodafone, Sony Max, Flipkart and others are relying on unfamiliar faces to helm their campaigns

Advertisers focus on storytelling, brand assets to push the message

Instead of celebrity endorsers, Vodafone, Sony Max, Flipkart and others are relying on unfamiliar faces to helm their campaigns

An agency's history can be a powerful differentiator: DDB Worldwide CEO

Advertising is seeing disruption from new-age tech companies and consultancies and it is increasingly getting harder to achieve growth, but I still remain excited about the business, says Wendy Clark

Media & entertainment firms take hit amid slowing advertising spend

As economy falters, first quarter ad revenues across media firms decline

No beating about the bush: Digital turns table on taboo conversations

Brands that once beat around the bush on mainstream media are shattering the silence around forbidden topics, on social media

My favourite campaign is a Camay soap commercial from 70s: K V Sridhar Pops

'There was a time when we used to create great advertising which was awarded and rewarded at the end of the year. But now people are creating advertising for awards'

Explained: How brands look at ways to run bad ads off the digital highway

Ad fraud is a scam worth $1.63 billion at present

Brands pitch gender balance in ads, but some say they have miles to go

Even as advertisers attempt a more inclusive and nuanced understanding of gender, marketers and consumers say there still is a lot left to do

The show goes on for in-cinema advertising: Brands use power of big screen

As exhibitors woo brands with more flexible terms of engagement and better technology, in-cinema advertising gathers pace

Elections, World Cup to add cheer to India's ad expenditure this yr: Report

The report by the global media agency pegs India's AdEx growth at 14 per cent in 2019

Brands are devising local ad campaigns to attract consumers across regions

HDFC Bank, Parle-G, McDonald's, Coca-Cola and a slew of advertisers have opened their festive accounts in the south

Brands hog the big screen as advertising on other platforms clutters up

Advertisers are waking up to the potential of in-cinema advertising as the clutter on other media grows. Digitisation and transparency have helped

Branding in the name of god

How should the creative community deal with growing protests over the use of religious icons, symbols and practices in ads?

Old is the new young for advertisers

Seniors undergo an image makeover in advertising, signalling their growing economic power

Fed-up advertisers stop paying more for smaller TV audiences

TV ratings have dropped 33% in the last four years while TV ad prices are up 20% during that period