Page 7 - Advertising

The low involvement challenge

One obvious solution is to create an advertising property that resonates emotionally with the consumer.

Best of BS Opinion: Two routes to atmanirbharta, triumph of Trumpism & more

Here's a selection of Business Standard opinion pieces for the day

The price of influence

Advertising has ceded power at the pulpit. From being one of the key custodians of the brand and its persuasive voice, it has let itself be hostage to the pied pipers of social media

TV ad volume rises to 5-year high as brands, advertisers boost visibility

BARC has attributed the surge in advertising to the ongoing festive season and big-ticket properties like the Indian Premier League (IPL), Bigg Boss and Kaun Banega Crorepati (KBC)

Personalised advertising and users' privacy can coexist: Facebook

Some people believe that services that rely on personalised ads are inherently harmful -- collecting more data than they need to provide value to people

Why the new farm Bills should excite the advertising ecosystem

All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Sandeep Goyal explains how

The DoubleClick deal that turned Google into ad giant. Is that a problem?

The deal turned out to be "a total game changer, a crucial piece in the larger jigsaw puzzle Google put together," said Timothy Armstrong

Vodafone, Idea converge into Vi in branding exercise amid telecom war

Experts warn that creating a new brand identity in a competitive market will not be easy

Covid-19 fear pushes up health care, insurance advertisement volumes

From April 1 to August 14, the personal health care sector ad volume grew 5%

Deloitte acquires Spatial Access to augment advertising, marketing advisory

The move will augment Deloitte's advisory capabilities and enable brands to make more efficient advertising and marketing decisions

Tech giants defy economic downturns, report a combined profit of $28 bn

Though the tech industry's four biggest companies were stung by a slowdown in spending, they reported a combined profit of $28 billion

55 advertisements on Covid-19 reported to AYUSH Ministry in May: ASCI

Apart from that, the self-regulatory body for the advertising industry said it received three complaints from the general public about other brands

With new law in place, will brands and stars rethink the endorsement game?

Will brands and stars rethink the endorsement game as the new law seeks greater accountability from all stakeholders?

Accelerating digital engagement, brands practice the art of being social

With brand-customer engagements restricted to an online-only universe, advertisers look at ways to wield the double-edged digital sword

The rise and rise of the attention economy

Advertising, as a business, has always been about attention

Streaming companies retool the visibility kit with spike in viewership

Amazon, Netflix, Zee5, Disney Hotstar sharpen their digital marketing tools as they look to make up for the loss of OOH in their media plans

Walgreens, New Zealand-based Stuff join 'boycott Facebook' campaign

Leading US drugstore chain Walgreens and New Zealand-based news site Stuff have decided to quit Facebook and its sister platforms amid criticism over its handling of hate speech and misinformation

Maker of Ben & Jerry's ice-cream, Dove pulls out Facebook, Twitter ads in US

The company behind Ben & Jerry's ice cream, Dove soap and a host of other consumer products said Friday it will stop advertising on Facebook, Twitter and Instagram in the US through at least the end of the year because of the amount of hate speech online. Unilever said that the polarized atmosphere in the United States ahead of November's presidential election placed responsibility on brands to act. The company, which is based in the Netherlands and Britain, joins a raft of other companies halting advertising on online platforms. Facebook in particular has been the target of an escalating movement to siphon away advertising dollars in a bid to pressure the social media-giant to do more to prevent racist and violent content from being shared on its platform. We have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S.," Unilever said. Continuing to advertise ..

Facebook, Twitter shares drop as firm behind Dove, Ben & Jerry's pulls ads

Shares of Facebook and Twitter dropped sharply Friday after the the giant company behind brands such as Ben & Jerry's ice cream and Dove soap said it will halt U.S. advertising on Facebook, Twitter and Instagram through at least the end of the year. That European consumer-product maker, Unilever, said it took the move to protest the amount of hate speech online. Unilever said the polarized atmosphere in the United States ahead of November's presidential election placed responsibility on brands to act. Shares of both Facebook and Twitter fell roughly 7% following Unilever's announcement. The company, which is based in the Netherlands and Britain, joins a raft of other advertisers pulling back from online platforms. Facebook in particular has been the target of an escalating movement to withhold advertising dollars to pressure it to do more to prevent racist and violent content from being shared on its platform. We have decided that starting now through at least the end of the ...

Verizon suspends advertising on Facebook, joins growing boycott

Verizon is the biggest yet to join the ad boycott, which has gained the backing of dozens of U.S. companies, and its announcement was a blow to Facebook's efforts to contain the growing revolt