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Why India's advertising market is losing space: Explained in four charts

Despite being a consumption-led economy, India's advertising market contributes just about 0.38 per cent to the country's GDP

From soap to cure for skin infections, Medimix scripts a new brand story

The 50-year-old soap is repackaging the brand promise, using its medicinal tag to ride the growing demand for herbal and natural products

Insurance firms' advertisements fail to set out a clear choice for consumer

Across the ads, the narrative follows a familiar pattern and the actors wear similar expressions

My favourite ad campaign is 'Seatbelt Crew': V Spark's Atul Pratap Singh

It's no secret that a successful ad campaign plays with people's emotions and that's key in making them successful, he says

Notices to 5 candidates for paid news,advertisement

Notices to 5 candidates for paid news,advertisement

How 'StopAllerG' ad campaign woke India up to air pollution issues

The link between environmental and public health concerns is strong, and the campaign also sought to appeal to this more deep-seated issue as well

Ad spend in 2019 to grow by 15% as India readies for general elections

Both GroupM, Zenith predict ad expenditure growth rates of 14-15%

Are ad agencies being re-invented?

Or is all of media being re-invented?

Advertising is the most popular tool to reach customers: Survey

TV ads continue to dominate spends on advertising and promotions

India the rising ad star of the world

India remains among the top 10 advertising markets, says GroupM

As Indian advertising grows, so does pitching for business

According to industry estimates, at least $800 million worth of advertising business has changed hands this year

The age of offensive ads

In a bid to grab attention and get the chatter going on social media, advertisements are getting edgier, but they are also offending more people more easily

The rise of ad blockers

Challenges for advertisements to generate more heat