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Budget measures key trigger for consumer durable firms battling high prices

Any proposal to boost manufacturing, demand would help sector and listed companies

consumer durables firms
premium

Ram Prasad Sahu Mumbai
The results of consumer durable/fast moving electrical goods makers point to a weak demand environment. This coupled with intense competitive pressures could weigh on growth and margins in the near term. While business-to-business (B2B) demand remains firm, the business-to-consumer (B2C) segment is yet to pick up given higher retail inflation.

The muted demand is reflected in the Q3 FY23 results of the consumer durable goods/electronic manufacturing service companies and brokerage commentary on the same. Havells, the largest player, indicated that consumer demand was impacted by inflation and there is lack of clarity on when demand would recover. While analysts at