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Thursday, December 19, 2024 | 11:30 PM ISTEN Hindi

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Anushka Bhardwaj

Anushka Bhardwaj

Anushka Bhardwaj

How brands use the 'for women' gimmick to sell products at a premium

While brand experts count on aspirational value, the undue premium on personal care remains discriminatory

How brands use the 'for women' gimmick to sell products at a premium
Updated On : 18 Mar 2023 | 3:02 PM IST

Is that dishwasher truly green or is it another case of greenwashing?

The US has green codes defined by the Federal Trade Commission to prevent consumers from misleading marketing claims

Is that dishwasher truly green or is it another case of greenwashing?
Updated On : 02 Mar 2023 | 6:09 PM IST