How Google sunsetting Optimize is an opportunity for Indian tech startups

With Google announcing the sunset clause, several players are gearing up to take its market share

Early this year Google announced that Google Optimize will sunset in September of 2023. Google Optimize is a tool for A/B testing and user experience that online marketers are heavily dependent on.  

A/B testing is an important part of conversion rate optimization (CRO), which is a process of increasing the percentage of conversions from a website or a mobile app. CRO is an integral part of the digital marketing strategy.

According to various reports Google holds close to 60 per cent of the A/B testing market. 

With Google announcing the sunset clause, several players are gearing up to take its