Apple India's revenue almost doubles in Q1 on discounts, BNPL: Experts

EMI, BNPL, and other financial schemes brought down the upfront cost for the buyer

Attractive discounts and buy-now-pay-later (BNPL) options, along with enterprises lapping up Apple products, helped shore up the tech giant’s revenues in India during the April-June quarter, say experts.

However, shipments of the iPhone, the entry point into Apple products in India, still constitute only a tiny 3 per cent of the country’s smartphone market.

The Tech giant reported a "near doubling" of its revenues in India in the quarter ended June 2022 — all the more remarkable because it came amid declining overall smartphone demand in the country.

Market analysts say a higher average selling price (ASP) than competitors helped