Can Ola Electric ride over the multiple challenges and emerge stronger?

Registrations are down, and ranking too. But the player insists it is ready for the many challenges staring it in the face

Has Ola Electric’s dream run aimed at disrupting the two-wheeler market hit a rough patch? After the hype around its launch in January, which led to large pent-up demand through bookings, the company has seen registrations of its electric scooters plummet along with its market share in the last two months.

In June, Ola registrations fell by 36 per cent (to 5,884 e-scooters) over May, and the company slipped to number four in the pecking order, behind rivals Okinawa, Ampere and Hero Electric. This wasn’t a one-month aberration. From its April peak, when it hit the top slot with over