10 ways retailers trick you into buying way beyond your planned shopping

Sneaky product placements, price baits and bundling are some ruses to get you to pick up stuff only because it looked like a great deal; you may not even end up using much of it

While heading home late one night, Umang Jain, a Delhi-based entrepreneur, dropped in at a 24x7 pharmacy to buy a few medicines. At the checkout, he spotted some OTC (over-the-counter) vitamins that were not on his prescription. He says he bought some for Rs 200.

Rajesh Gandhi, a Delhi-based businessman and his wife were done shopping when a sign at the superstore's billing counter caught the latter's attention: "Free jute bag on purchases above Rs 1,000." Since she was Rs 125 bucks short, she picked up lipsticks, chocolates and key chains lying on the checkout table—for a carry bag