The Queen: The world's most valuable celebrity brand

The Royal Family as a universal brand is estimated to be worth around £71 billion

Research conducted by Statista in 2021 had shown that the Royal Family is regarded as the fifth biggest “corporate brand” in the world, beating the likes of Nike, Coca-Cola, Disney and Microsoft. The Queen herself is deemed much more powerful than Oprah Winfrey — who conducted the infamous and explosive tell-all interview with Prince Harry and Meghan Markle — Beyoncé, Kim Kardashian and even Bill Gates. In fact, the Queen’s “personal brand” is regarded as 16 times bigger than Beyoncé’s, six times the size of Kim Kardashian and Bill Gates, three times bigger than Oprah’s, and 23 times bigger than