Everyone has heard the story of the emperor’s new clothes. Modern shareholder capitalism is built around the principle that those who call out emperors for having no clothes should profit from the effort. Bears and short-sellers are essential to the function of markets; they keep valuations from getting out of hand.
That does not mean anyone likes them. Bulls can be lying through their teeth, be invested in the companies they talk up, could in fact be spouting complete and provable nonsense, but they will still be platformed on television and given a warm reception on social media. Bears will
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