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Changing how consumers view cooking

During the pandemic, with kids locked up, moms and dads learnt how to cook up new dishes watching shows like the Amul Live Recipe

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Ambi Parameswaran
Those of you who have watched the Malayalam movie, The Great Indian Kitchen, will see the most traditional interpretation of cooking: a drudgery! The film depicts the slave-like life of a smart Dubai-educated Malayalee girl when she gets married in a conservative traditional family living in Kerala heartland. While she adopts the role of a homemaker/cook, giving up aspirations of becoming a dance teacher, what’s in store gets her to take a relook at life in general.

Food needs to be cooked the way it always has been. Rice cannot be made in a pressure cooker (Jo Biwi Se Kare
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper