Wednesday, March 05, 2025 | 11:45 PM ISTहिंदी में पढें
Ambi Parameswaran
 "Ambi Parameswaran")
Ambi Parameswaran
Ambi Parameswaran
Trade deficit widens to $22.99 bn in January, exports down at $36.43 bn
Merchandise exports in January stood at $36.43 billion compared with $38.01 billion in December, while imports for the month were $59.42 billion. In December, imports were at $59.95 billion
 "Trade deficit widens to $22.99 bn in January, exports down at $36.43 bn")
Updated On : 18 Feb 2025 | 10:00 AM IST
Pricing weapon in FMCG marketing
Consumers know that they can trade down to a lower priced product, and they do that when in a pinch
 "Pricing weapon in FMCG marketing")
Updated On : 06 Apr 2023 | 9:32 PM IST
The webrooming phenomenon: Research online, purchase offline
Webrooming theory states that some consumers do their research online but then end up purchasing the product offline, in a physical retail store
Updated On : 08 Mar 2023 | 7:14 PM IST
Influencer marketing gets a new leash
What we are seeing work best are messages woven into the influencer's discourse. But that is also the problem regulators are trying to fix
Updated On : 09 Feb 2023 | 9:46 PM IST
