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Friday, December 20, 2024 | 05:23 AM ISTEN Hindi

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Ambi Parameswaran

Ambi Parameswaran

Ambi Parameswaran

Ambi Parameswaran

Pricing weapon in FMCG marketing

Consumers know that they can trade down to a lower priced product, and they do that when in a pinch

Pricing weapon in FMCG marketing
Updated On : 06 Apr 2023 | 9:32 PM IST

The webrooming phenomenon: Research online, purchase offline

Webrooming theory states that some consumers do their research online but then end up purchasing the product offline, in a physical retail store

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Updated On : 08 Mar 2023 | 7:14 PM IST

Influencer marketing gets a new leash

What we are seeing work best are messages woven into the influencer's discourse. But that is also the problem regulators are trying to fix

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Updated On : 09 Feb 2023 | 9:46 PM IST