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Bharat Jodo: Chasing the yatra magic

Political yatras are not an end in themselves. Rahul Gandhi will need a clear purpose if his yatra is to be judged successful

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Business Standard Editorial Comment Mumbai

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The “Bharat Jodo Yatra”, being conducted by Rahul Gandhi, is now in the southern part of the state of Karnataka, and — after a Dussehra stop in the city of Mysuru — is due to resume its journey north through the state on Thursday. It is then scheduled to cross over into the state of Andhra Pradesh in about 10 days. The yatra has already been on for almost a month, and has produced numerous social media-ready photographs, including one of Mr Gandhi addressing a crowd of supporters in pouring rain. While the reception so far has clearly been positive