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Anthropology can help businesspeople

Applying the intellectual framework of anthropology could help a person see around corners, gain empathy for others, and derive fresh insights on problems

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R Gopalakrishnan
Have you ever wondered whether anthropology could help with solving complex problems in business and public affairs? I am persuaded by a book, Anthro Vision, written by anthropologist and Financial Times journalist Gillian Tett. The cover asserts how anthropology can explain business and life.

Every leader, indeed, every human being, is a victim of the Dunning-Kruger effect— that is, the widespread feeling that we are inherently superior to our peers. Being conscious of its existence helps to promote a modest leadership behaviour. Another way is to develop an anthropological mindset.

When you are deeply immersed in solving a problem, you
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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