Apple sends invites for Sept 7 event, analysts expect new iPhones

This is a week earlier than the US tech giant traditionally holds its fall event

Apple Inc on Wednesday sent media invitations to a Sept. 7 event when analysts expect the company to unveil new iPhones, a week earlier than its traditional autumn event.

If Apple follows its pattern of shipping devices about a week and a half after it unveils them, it could add two weeks of iPhone sales to the company's fiscal fourth quarter.

Analysts expect Apple to introduce a new generation iPhone 14 model.

Reuters has previously reported that Apple told suppliers it expects the new generation of phones to sell better than its predecessors did.

Apple is also expected soon to unveil new models of