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Bharti Airtel hikes entry-level plan in 7 circles to shore up Arpu

Cheapest plan now at Rs 155; telco may discontinue Rs 99 plan in 13 other circles

Bharti Airtel
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Indian telecom has one the lowest ARPUs per month

Subhayan Chakraborty New Delhi
Bharti Airtel on Tuesday announced that it has scrapped the minimum recharge plan of Rs 99 in seven circles -- Andhra Pradesh, Bihar, Himachal Pradesh, Karnataka, Northeast, Rajasthan, and Uttar Pradesh (West). In these circles, the price of the entry-level plan now would be Rs 155.

This 57 per cent increase in Airtel’s entry-level plan comes two months after the telco discontinued the Rs 99 plan in Haryana and Odisha in November last year.  

The latest development paves the way for a similar hike in 13 other circles, analysts believe. India has 22 telecom circles.

The aforementioned seven circles to