Bharti Airtel hikes entry-level plan in 7 circles to shore up Arpu

Cheapest plan now at Rs 155; telco may discontinue Rs 99 plan in 13 other circles

Bharti Airtel on Tuesday announced that it has scrapped the minimum recharge plan of Rs 99 in seven circles -- Andhra Pradesh, Bihar, Himachal Pradesh, Karnataka, Northeast, Rajasthan, and Uttar Pradesh (West). In these circles, the price of the entry-level plan now would be Rs 155.

This 57 per cent increase in Airtel’s entry-level plan comes two months after the telco discontinued the Rs 99 plan in Haryana and Odisha in November last year.  

The latest development paves the way for a similar hike in 13 other circles, analysts believe. India has 22 telecom circles.

The aforementioned seven circles to