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As TV gets a resurrection online, simplicity of its model keeps it going

The second part of the series looks at what Indians are watching

TV, cricket
Premium

The drop in IPL viewership and the fall in the time spent should worry Disney-Star, which paid more than Rs 23,000 crore just for the television rights for the next IPL

Vanita Kohli-Khandekar Pune
Sun TV (Tamil) is almost permanently entrenched as India’s No. 1 general ent­er­tainment channel (GEC). Dangal, one of the biggest successes in the Hin­di-speaking markets, makes it to the Top 10. The viewership of the Indian Pre­mier League (IPL) is dropping year-on-year (YoY). The viewership of gene­ral entertainment, news, and kids program­ming went up. More than half of what India watches continues to be on GECs.

There are now five non-Hindi GECs in the Top 10. Hindi, Tamil, Telugu, and Kannada remain the blockbuster languages of television (TV), showing growth YoY.

That and more is what the most recent analysis of what