 "TV, cricket")
Sun TV (Tamil) is almost permanently entrenched as India’s No. 1 general entertainment channel (GEC). Dangal, one of the biggest successes in the Hindi-speaking markets, makes it to the Top 10. The viewership of the Indian Premier League (IPL) is dropping year-on-year (YoY). The viewership of general entertainment, news, and kids programming went up. More than half of what India watches continues to be on GECs.
There are now five non-Hindi GECs in the Top 10. Hindi, Tamil, Telugu, and Kannada remain the blockbuster languages of television (TV), showing growth YoY.
That and more is what the most recent analysis of what
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