Zomato discontinues premium membership, aims to craft a new programme

The development comes at a time when Zomato acquired quick commerce company Blinkit on June 29 for Rs 4,447 crore in an all-stock deal

Food delivery firm Zomato said on Monday that it is going to discontinue its 'Pro' and 'Pro Plus' programmes for its consumers. The Deepinder Goyal-led firm introduced Zomato Pro and Zomato Pro Plus by upgrading its Zomato Gold programme to Zomato Pro in 2020. The Gurugram-based firm is now closely working with its customers and restaurant partners to craft a new programme.

“While Zomato Pro and Pro Plus have been loved tremendously by our customers and restaurant partners, we want it to be even more beneficial, especially for the most engaged customers and restaurant partners. We are taking feedback and working