Vodafone Idea set to roll out digital platforms in the next 12 months

Vodafone Idea Ltd (VIL) is rolling out an ambitious digital play in the next 12 months by tying up with the top two-three players in each digital platform category. However, it will have to catch up with its rivals Reliance Jio and Bharti Airtel which are way ahead of it in the digital sweepstakes.

VIL plans to integrate the various digital platforms under Vi, its flagship app, which is used by subscribers to make payments and buy new connections. Making a bid for monetisation, the digital categories it has already launched include music and movies, jobs, health and fitness, gaming and