Spencer's Retail casts net wide to reel in value-conscious consumer

Hypermarket chain to focus on tier III, IV cities, launch to be held in phases

Spencer’s Retail, part of the RP-Sanjiv Goenka Group, is casting its net wide with the launch of a new format targeted at ‘value-conscious’ consumers under Spencer’s Value Market brand.

The launch will be in phases and the hypermarket chain will focus on tier III and IV cities.

Shashwat Goenka, sector head-retail & FMCG of RP-Sanjiv Goenka Group, explained that the Indian grocery market caters to three broad consumer classes — premium/gourmet segment, aspirational, and value-conscious.

“Nature’s Basket fits the premium/gourmet model. We have Spencer’s for the aspirational segment. The third segment for the value-conscious is the one we are targeting.