Softbank-backed InMobi expands partnership with Microsoft Advertising

To support enterprise and strategic advertisers in Southeast Asia, West Asia, and Africa under new arrangement

Softbank-backed InMobi, a provider of content, marketing, and monetisation technologies, on Tuesday announced an expansion of its partnership with Microsoft Advertising to support enterprise and strategic advertisers in Southeast Asia, West Asia, and Africa. InMobi will offer marketers an integrated solution to power their campaigns built on the search and native display capabilities of Microsoft Advertising and mobile ad tech capability of InMobi’s advertising platforms.

InMobi and Microsoft have been in a strategic partnership since July 2018 to help enterprises accelerate their digital transformation by providing them with insights, audience, and engagement platforms for a connected world. The partnership was