Quick commerce firm Zepto launches engagement programme, app for farmers

Service will Zepto digitise processes helping farmers to streamline their supplies and yields

Zepto has launched an engagement program and app for farmers who sell fruits and vegetables on the quick commerce platform.

The company said it will bring in more than 300 farmers in Maharashtra on the ‘Zepto Bloom’ app, making the announcement at an event in Manchar, Pune.

“The demand for fruits and vegetables among our customers has grown exponentially. More than 50 per cent of Zepto’s orders comprise fresh fruits and vegetables, making it one of our strongest categories, with close to one-third of the revenue share,” Vinay Dhanani, chief operating officer, Zepto told 'Business Standard'.

Zepto Bloom will digitise