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Jeff Bezos, Mukesh Ambani set to battle over $7.7 bn IPL broadcast rights

Jeff Bezos, Mukesh Ambani's companies are expected to be the top two contenders at a June 12 Indian Premier League auction, which is likely to lure several bidders

The IPL is a multiweek tournament typically held in April and May every year. (Photo: Bloomberg)
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The IPL is a multiweek tournament typically held in April and May every year. (Photo: Bloomberg)

Saritha Rai and P R Sanjai | Bloomberg
Jeff Bezos and Mukesh Ambani, two of the world’s richest men, are set for another clash. This time the fight is over media rights to the Super Bowl of cricket, one of the world’s fastest-growing sporting events that draws 600 million viewers and has a brand value of almost $6 billion. 
 
The billionaires’ companies are expected to be the top two contenders at a June 12 Indian Premier League auction, which is likely to lure several bidders for separate, five-year telecasting and online streaming contracts in different geographies. The tycoons are preparing aggressive game plans to ensure a win, according