JCB to enter mass segment to achieve 30-fold spike in card base in 5 years

The firm has reached the milestone of issuing one million Rupay JCB cards in India

Japan based JCB International has reached the milestone of issuing one million Rupay JCB cards in the country and is looking to expand into the mass segment for the next phase of growth, said Satoru Mori, Managing Director, JCB Card International (SouthAsia) on Monday.

The firm is looking to strengthen its partnership with National Payments Corporation of India (NPCI), which issues Rupay cards, to achieve 30x growth in card member base in the next five years.

JCB draws confidence from the fact that India’s credit card penetration is quite low and provides a huge runway for growth because its young