IPL media rights likely to open floodgates for Viacom's OTT powerplay

Bidding for non-exclusive rights for the mega cricket league to continue today

Digital media rights for IPL matches could lift the OTT (over the top) play of Viacom18, posing a challenge for the current leaders. The Reliance Industries-led Viacom18 is believed to have won the digital rights, though no formal announcement was made on Monday.

Keeping the game open even after two days of auction is the clause that the highest bidder of digital rights could pay more than the highest bidder of non-exclusive rights for 18 IPL matches. Bidding for the non-exclusive rights will continue on Tuesday.

Disney, in its May quarter, said Disney + Hotstar accounted for 36 per cent