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IPL media rights auction concludes; value stays at Rs 43,050 crore

The per-match value for IPL has touched $13.5 million (or Rs 105 cr), which is second only to America's National Football League, which costs a broadcaster $17 million (Rs 132.26 crore) per match

IPL media rights auction concludes; value stays at Rs 43,050 crore
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BS Reporter Mumbai
The auction for the digital and television rights of the Indian Premier League (IPL) has concluded within an hour of the resumption of the bidding process on Monday. A decision was taken after bidding was opened at 11 am, persons in the know said. Bidders agreed, said sources, to conclude the auction for the digital and TV rights (packages A and B) after a fierce fight on Sunday, which took the combined value (of TV/digital) past the Rs 43,000-crore mark.

This had increased the value of the rights by over two-and-a-half times the previous rights value of Rs 16,347.5 crore,