Ikea India increases prices of some products as inflation bites

'We have done some adjustments where it's possible, and we have protected (price points) to be affordable at lower prices'

IKEA India has increased prices of some of its products due to rising inflation while also absorbing the high inflation costs on other products.

Susanne Pulver, chief executive officer (CEO) of IKEA India, said no one remains unaffected by what is happening in the world and it is the same for the company as well.

“We are trying to absorb as much as we can. We have also made some adjustments,” she said.

She added, “We were always striving to be affordable in order to protect lower prices in each segment, function and category.

We have done some adjustments where