Good Glamm Group strengthens video content strategy to reach more users

Good Media Co. will be investing $5 million in growing its video assets and digital media platforms to increase reach by 150 per cent and scale revenue across the Good Glamm Group brands by 50%

Good Media Co, the digital media company is doubling down on video content to further accelerate Good Glamm Group’s content-to-commerce strategy. This strategic move results from analysing content consumption patterns of users who have now moved towards short video formats. The demand for video-based content has gone up. Good Media Co will also focus on the same direction to significantly increase its reach and viewership. Good Media Co. consists of platforms like POPxo, ScoopWhoop, MissMalini and BabyChakra.

“Our core strength lies in understanding user behaviour and preferences - and that is clearly trending to video content,” said Priyanka Gill, Co-founder, The