After criticism, Byju's introduces new process to verify customer consent

Technology-drive policy to check all sales thrice, says edtech giant

Byju’s said on Monday it has a new process to verify customer consent for the purchase of courses, responding after the edtech giant was criticised for its aggressive sales tactics.

The firm, which has more than 150 million registered users, said the four-tier tech-driven internal process is more rigorous, remote and ensures all sales are triple-checked. The firm’s earlier sales process was accused of making misleading pitches to the parents and compelling them to buy courses.

The new sales process begins with educating an incoming lead about Byju's Products and new refund policy over a live Zoom session that is