Retailers shrug off winter chill to see double-digit growth in yr-end sales

End-of-season sales (EOSS), which started at the end of December and will continue till the first week of February, have witnessed 15-20 per cent growth, according to retailers and mall developers.

Footfalls have also witnessed an increase at both malls and retail outlets.

The late arrival of winter did dampen sales in December but January helped push sales.

Lifestyle Retail chain Chief Executive Officer (CEO) Devarajan Iyer said sales had picked up this month.

“The sale season started slightly late in December than the previous end-of-season sale because the onset of winter was delayed by a few weeks. In January