Couture gets corporate push as designers get capital, support for vision

S&N by Shantanu & Nikhil also has a very robust D2C vertical, and e-commerce is something we started during Covid times. All of this has only been possible because of this merger with ABFRL

In 2018, Raghavendra Rathore remembered a critical lesson he’d learnt at the New York City-based Parsons School of Design: When you reach a plateau, you must find capital to keep going. So he turned to Reliance, which came on board as an investor with a minority stake.

Convinced that this was the future, he encouraged other designers to go down this route as well. But back then, few seemed interested and instead, kept struggling to survive.

Rathore knew whether you are a mass market or a bespoke brand, when you have the confidence of a corporate entity backing you, you will grow