Amazon blocked 4 bn bad listings in 2021: Director-global brand relations

Amazon's automated technology scanned over 8 billion attempted changes to product detail pages daily for signs of potential abuse, compared to more than 5 billion in 2020

As director of global brand relations at Amazon, Anna Dalla Val’s role is to fight the battle against counterfeit products at the e-commerce giant. She leads a global team dedicated to working with brands, industry associations, government regulators, and law enforcement to advance Amazon’s brand protection program.

At a time when Amazon, has been under increasing pressure to tackle counterfeit products, Val said that the company has prevented 4 billion bad listings from making it onto its site last year. It also got rid of more than 3 million fake goods last year compared to over 2 million in 2020.