 "Anna Dalla Val, director of global brand relations at Amazon")
As director of global brand relations at Amazon, Anna Dalla Val’s role is to fight the battle against counterfeit products at the e-commerce giant. She leads a global team dedicated to working with brands, industry associations, government regulators, and law enforcement to advance Amazon’s brand protection program.
At a time when Amazon, has been under increasing pressure to tackle counterfeit products, Val said that the company has prevented 4 billion bad listings from making it onto its site last year. It also got rid of more than 3 million fake goods last year compared to over 2 million in 2020.
